Our Story

Meet Chris & Heather Logan

We didn't start with more time, more money, or all the answers.

We started with full-time jobs, real responsibilities, and a belief that real estate could give us more control over our future.

Today, we've completed more than 600 wholesale real estate deals, built a seven-figure wholesaling business, and helped other investors close deals of their own.

But our story didn't start there.

It started much closer to where many of our clients are today.

We were working demanding full-time jobs while trying to build a real estate business on the side. Our weeks regularly stretched to 60–70 hours.

We'd work all day, come home, grab something to eat, and get right back to work— following up with leads, talking to sellers, driving to appointments, and trying to figure out how to make this business work.

We weren't afraid of hard work.

But eventually, hard work became unsustainable work.

At one point, the pressure caught up with Chris and landed him in the hospital after a severe anxiety attack.

Something had to change.
Not the dream.
The way we were pursuing it.

There Had to Be a Better Way

We didn't get into real estate because we wanted another job.

We wanted options.

More control over our income. More control over our time. And the ability to build something that wasn't completely dependent on an employer, a paycheck, or where we happened to live.

That's what eventually led us to virtual wholesaling.

We realized we didn't have to drive across town for every seller appointment. We didn't have to limit ourselves to whatever opportunities happened to exist in our backyard. And we didn't have to build a business that depended on us physically being everywhere.

• Choose markets strategically.
• Build relationships with buyers first.
• Talk to sellers virtually.
• Create systems that allow the business to operate from almost anywhere.

That shift changed everything.

From Our Backyard to 600+ Deals

As we refined our approach, we discovered something that became one of the foundational beliefs behind everything we teach today:

Instead of blindly chasing properties and hoping someone would buy them, we started with demand.

We learned what real cash buyers wanted first and then reverse-engineered our marketing around finding those opportunities.

We learned how to generate consistent seller leads. How to have the uncomfortable conversations instead of avoiding them. How to make offers. How to follow up. And how to build a business around the activities that actually create revenue.

It wasn't about having the fanciest CRM.

It wasn't about chasing every new strategy.

And it definitely wasn't about knowing everything before getting started.

It came down to doing the right things, in the right order, consistently.

That approach helped us complete more than 600 wholesale deals, including a month when our team secured 22 deals through cold calling alone.

But the number we're most proud of isn't 600.

It's what building the business ultimately gave us:

Why We Created Virtual Wholesaling Made Simple™

As we began helping other investors, we noticed the same pattern over and over again.

Smart, hardworking people weren't struggling because they weren't capable.

They were overwhelmed.

They'd watched hundreds of YouTube videos. Joined Facebook groups. Downloaded scripts. Bought courses. Tried different strategies.

And somehow...they still didn't know exactly what to do next.

Many were also trying to force wholesaling to work in their local market simply because that's where they happened to live.

We knew there was a simpler path.

That's why we created Virtual Wholesaling Made Simple™ and the Virtual Freedom Formula™.

It's the structured approach we wish we'd had when we were trying to build this business around full-time jobs and real-life responsibilities.

Who We Help

Today, we're especially passionate about helping busy professionals who want more from their financial future...

But aren't interested in gambling everything they've already built to get there.

They're nurses. Teachers. Military members. Police officers. Realtors. Healthcare professionals. Tradespeople. Managers. Parents. Providers.

People with careers, mortgages, families, and responsibilities.

Maybe that's an extra $5,000 or $10,000 a month.

Maybe it's building enough income to eventually leave a job.

Maybe it's strengthening retirement, paying for their children's future, building a real estate portfolio, or simply knowing their family's financial security isn't dependent on one paycheck.

The destination may be different for everyone.

But we believe the first step is the same:

This Isn't Push-Button Real Estate

We want to be clear about something.

Virtual wholesaling isn't magic.

You still have to pick up the phone.

You still have to talk to real sellers.

You'll hear "no." You'll make mistakes. You'll have uncomfortable conversations. You'll have to follow up when you'd rather move on.

And you'll have to take action before you feel completely ready.

But that's also the point.

Because you're not just trying to close a transaction.

You're developing the skills, confidence, relationships, and experience to become a real real estate investor.

What Freedom Means to Us

When we first started, freedom meant making enough money to leave our jobs.

Today, it means something deeper.

Freedom means having options.

The option to work from home.

The option to travel.

The option to spend more time with the people who matter.

The option to pursue opportunities beyond your own backyard.

And the option to know that your financial future isn't entirely in someone else's hands.

That's what the Virtual Freedom Formula™ represents to us.

Not overnight success.

Not easy money.

A clear path toward developing the skills, income, and confidence that can give you more control over your future.

That's why we built Virtual Wholesaling Made Simple™.

To give other people the roadmap we wish we'd had when we started.